Better Content.
Better Results.

Life sciences marketing teams are producing more content than ever, with increasing demand for relevance and timeliness. However, traditional content production processes is broken.

Shaman helps Global Pharma in their journey to Content Excellence. As the most intuitive self service authoring platform in the industry, we deliver successful adoption of tech innovation in Global and Local marketing teams.

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Trusted by 2.500+ content creators from leading Life Science companies like:
SHAMAN SERIES: MASTERING CONTENT EXCELLENCE

Insights from leading content experts

In this 10-part series we’ve conducted interviews with content leaders from both inside and outside the life sciences industry, exploring various aspects of content excellence, like content reuse, modular content and GenAI.
#1
The future of modular content in pharma.
Headshot of Joseph Tew, with a calm serious look.
Joseph Tew (J&J) is a seasoned content strategist with over 10 years of experience at leading pharmaceutical companies like Merck and Bristol Myers Squibb.
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#2
How content reuse is reshaping pharma marketing.
Headshot of Davide Deiana, smiling.
Davide Deiana (BASE Lifescience) reveals how Generative AI is reshaping the pharma content landscape, including GenAI and pre- and post-MLR.
Read now
See all interviews

Achieving Content Excellence with Shaman

Team
empowerment
Intuitive self-service capabilities for global and local teams, reducing dependency on external agencies.
Efficient
production
Streamlined workflows and improved content reuse across markets.
Global
and local
Seamless support for localization (global-to-local), reuse and local content creation needs.
Omnichannel
reach
Support for approved and mass email, CLM, banners, print, and landing pages to match audience preferences.

High-impact sales content starts here.

We’d love to walk you through Shaman in a quick call. You’ll find out exactly how our content builders for Veeva Vault can help you shorten your time to market and win over more HCPs.
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Guided Self Service

The current process of content production is often unnecessary complex and tedious. Our platform automates what can be automated, and simplifies the content production process. We empower content teams to produce content themselves, giving back flexibility and control. This allows quick and high adoption of this process, one of the key success factors in using any software.
Interactive Detail Aids in hours,
not months
Empower your sales reps to get the highest-impact content in front of decision-makers with personalisable, no-code Detail Aids created for Veeva CRM.
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Rapidly create responsive, high-impact emails
Give your entire team the tools to create beautifully-branded, personalised emails for HCPs - no coding, outsourcing, or design skills required.
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Thank you Shaman for saving us so much time delivering assets to our teams.
Digital manager at Novartis

Simplify the workflow

The current workflow of content production usually consists of 5 steps; from briefing, creation, approval and then production and testing. We have taken a fresh look at steps, which allowed to reduce the amount of steps, taking out many manual touch points and reduced the work to be done in some other steps. Overall, a simplified workflow allows content teams to create more content, respond faster and reduce time to market.
Fully integrated with
Veeva Vault
Shaman is purpose-built for Veeva Vault and works seamlessly when creating MLR documents, creating and linking multichannel html, and linking related documents in approved email. No more time needed to manually upload or update content in Veeva Vault. Shaman supports all options available in Veeva Vault and makes it easy for content teams to really use all that Veeva CRM has to offer.
Briefing, creation and production
can be one step.
Traditionally, the briefing, creation and production step are regarded different steps, as these activities are often done by different people and/or agencies. Shaman allows you to simplify this and do all three in just one step. With the help of brand design templates, or just reuse existing content from another brand team anywhere in the world, you can fast track content production.
Reduce time
testing content
Shaman offers a wide range of validators to make sure the content is set-up correctly before the user pushes the content to Vault. Next, Shaman offers different ways to preview the content you are creating. A partnership with Litmus also allows users to directly see how the email they created looks in selected real email clients, without leaving the platform.
The time to create an RTE in Shaman is similar to the time it takes to create a brief for the agency.
Brand manager at Almirall

Reuse and repurpose content

Another great way to accelerate content production in your organisation is to reuse existing content. There is often a lot of great content available within the organisation, that is waiting to be reused and repurposed. You can either benefit from the power of internal content communities, reusing and localizing existing content in other markets. Or maybe you want to deploy modular content - very useful to repurpose content modules between channels and markets. Shaman supports both strategies.
Translate content rapidly with AI
Machine Learning algorithms help you translate your CLM and email content to 100+ languages - in only a few minutes. While it isn’t yet 100% accurate, your team will save dozens of hours of manual translation and be able to deploy to local markets quicker.
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Bring modular content to your content teams
View the organisation as a group of communities, people that are connected through brands and disease areas. You can give them the ability to follow super-creators and like their work. You can easily
Unleash the power
of communities
View the organisation as a group of communities, people that are connected through brands and disease areas. You can give them the ability to follow super-creators and like their work. You can showcase work in a community gallery and make it easy to duplicate, translate and further localise the content.
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Capability to share Global content with local markets is important for us, each market can then duplicate, adapt and publish the content much easier than before Shaman
IT program manager at Novartis

Personalise content

It’s clear that the traditional one-size-fits-all approach to HCP engagement is no longer adequate. Different HCPs have very different preferences and needs in terms of the information they want, when they want it and how they want it. Successful organizations will be the ones that seamlessly provide personalized experiences.
Supercharge your CLM to personalise during every call
Shaman Connect offers a series of complementary features to personalise messaging during every call in Veeva CRM: mini brand stories, slide selections, an email basket and email tips. All to help the rep to personalise every call and maximize impact.
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It’s time to connect the field sales team with marketing.
Shaman Integrated provides your sales reps with the tools to consistently prepare for calls and deliver personalised, impactful presentations to HCPs. And a data dashboard means you’ll have game-changing customer insights - at your fingertips.
Shaman adds value to our sales rep and sales managers by showing customer data in a clear and actionable way
SFE director at AstraZeneca